

MINNEAPOLIS, MN, May 08, 2024 – Minneapolis-based Segway tour agency, Mobile Entertainment, LLC, is set to offer safer tours utilizing the technologically enhanced Segway 2.0. Building on the original Segway design, Segway 2.0 features improved safety and an enhanced riding experience through its Swarm Navigation Technology.
“While we respect the original design, the technological advancements over 
years have enabled us to significantly enhance the Segway’s self-balancing 
delivering a superior product,” said Bryan Johnson, Lead Engineer. “We are 
to continuously improving safety and enjoyment for riders, employees, and the public.”
With a proven business model ready for scaling, HumanOnaStick is 
global, offering the franchise model to national and international markets.
For over 20 years, HumanOnaStick has been rated the top tourist attraction 
Cities of Minneapolis and St. Paul, providing guided Segway tours in the 
cities. The tours ensure a perfect balance of fun, entertainment, and 
experiences. The unique design of the Segway is ideally suited for our 6–8-
along historic Main Street or St. Paul Cathedral Hill neighborhood. 
recognized as a top tour and attraction for two decades, we are now poised 
our offerings and expand our reach globally.
Key Innovations Include:
 Enhanced Segway Design for Commercialization: Tailored to meet the
demands of our guided tour model, our new design incorporates the best of
Segway PT (Personal Transporter) innovations, essential for scaling 
and maximizing year-round utilization.
 Swarm Navigation Technology: This innovative system ensures safer,
smoother navigation by collectively minimizing risks during tours.
 Rider Aware ‘Auto Co-Pilot’: Designed for new and casual riders, this 
provides step-by-step guidance. A gamified scoring system allows riders to 
their progress, compare scores with others, and earn discounts based on
performance.
 Immersive Sound and Lighting Enhancements: The redesigned Segway 
is equipped with premium sound, touch display and an automatic lighting system.
 Revamped Retail Experience: Our new retail model includes a 
10-step training program, culminating in the issuance of an Official Driver’s
 Centralized Fleet Franchise Model: Envisioning a global network, our 
model focuses on seasonal and event-driven deployment across national 
international markets to maximize asset utilization, including human capital.
 Risk-Averse Investment: By adhering to our core design philosophy, 
minimized product liability risks and seek partnerships that align with our 
source, community-driven approach to safe micro-mobility in public spaces.
Bill Neuenschwander, Founder of Mobile Entertainment, LLC, states, “A  
endures, and a company with a singular focus – like ours on professionally 
human-guided tours – can thrive. With over 20 years of expertise in guided 
tours, the Segway 2.0 marks a significant advancement in our industry, 
new standards for micro-mobility management and public safety 
ambitious project, with its careful deployment, long-term investment, and 
focus on improving customer experiences, is poised for a successful future.”
About Mobile Entertainment, LLC: Mobile Entertainment, LLC is a 
of Segway tours, having introduced the world to HumanOnaStick in 2003. 
company to offer public access to Segways for event and tour experiences, it 
became the top tour attraction in the Twin Cities, a title it has proudly held 
decades. Building on this legacy, Mobile Entertainment is now launching a 
distribution model with the Segway 2.0, focusing on enhanced safety 
sustainable practices to set new standards for the industry.
For more information, visit www.HumanOnaStick.com
For more news and media materials www.SegwayForever.com
Contact: Mobile Entertainment, LLC 125 SE Main Street, Minneapolis, MN 55414
Phone: (952) 888-9200 Email: bill@humanonastick.com







